Hello to all of my beautiful nerds and welcome back to this blog for a second time. I forgot to write something!

CoverGirl Is Now Cruelty Free, What about the Other Brands?

You read right! Huge cosmetics brand CoverGirl is now Cruelty Free and Leaping Bunny Certified! They have partnered with Coty in order to become Cruelty Free which for now on they will no longer test on animals and no longer using ingredients tested on animals and Coty is working on making their brands to be Cruelty Free by 2020! That makes a lot of people happy, even me since I am seeing that a good portion of my makeup is Cruelty Free and I did say a long time ago when I first touched this topic here that brands who aren’t on Leaping Bunny’s list should work to losing animal testing and guess what? CoverGirl is doing that just right! As you know animal testing doesn’t give accurate results when it comes to cosmetics, don’t worry I am not going to talk about animal brutality, I did see a documentary named Earthlings all thanks to someone who suggested it and won’t see it ever again. Anyways, like I said testing makeup on animals don’t give you the allergy nor skin irritation and other side effects that makeup can cause on human skin because you’re testing it on a different piece of skin that is not human. I did listen to a BBC podcast episode about how 3D printing is going to be used in order to help with testing cosmetics by printing out flesh samples which can be a really good alternative and not only that, California is starting to take a step in the right direction by getting rid of animal testing in their state and hoping to lead other states the same way but now back to CoverGirl!

What Should This Mean to Other Brands? Definitely taking the leap of course! Like I said above, animal testing with cosmetics is not a good way of testing to see if a lipstick is working right in plumping them and same with a certain ingredient if it’s safe to use. This should be a gateway for other brands to start thinking more especially with consumers nowadays. Like I said in my Pet Peeves Post when it came to beauty, we as consumers speak with our wallets and I’ve been noticing a change towards getting more Cruelty Free items. I admit it, I did say most of my stuff is that even though I do confess I still buy MAC and Maybelline but it doesn’t mean they can’t turn around either for one reason.

What is that reason you may ask? Well, a good portion of the market is in China! In order to have your makeup brand to sell in China it has to be tested on animals before it hits shelves due to safety reasons. This only includes the Republic of China not Hong Kong and also any airports in China as well. They also lifted testing any local products and now apparently, just reading an article on living kindly from this July, that China will start working on moving away from testing on animals with Leaping Bunny and the United Kingdom International Trade will be helping them on it. Yes, they are a huge market for a lot of brands and that is why they’re selling there and they do state in their policies that they will be helping the fight, for example the most recent one to go and sell was Nars. Famous for their Orgasm blush, still shaking my head at that, Nars started selling the beginning of this year and knew what they had to do but claimed they are doing it in order to help China fight to end the testing. Wouldn’t it be better to just not do it and sell in Hong Kong instead? That’s my question. At least now the Chinese Government is starting the fight but the question is will it show results? Who knows we will find out probably before 2025 which according to studies China and Japan are looking towards for better alternatives and more vegan products?

Which brings me back to what CoverGirl did, everyone is starting to say that brands should take notes and start doing what CoverGirl has done over time and finally kicking the testing out the door. I am glad they did work on it and it shows that starting now is not too late nor too hard. Yes the FDA says there is no laws on testing your products even finished products but there are the brands that keep their status to a “T.” And I did say before about consumers speaking with their wallets because if the brands notice that their fans are leaving their products on store shelves like Target, Sephora, Ulta, Walgreens, and even Walmart, then it kind of paints a big picture. Some brands that are indie and Cruelty Free are showing up more in stores like Colored Rain, MakeUp Geek, and even Colour Pop has bene showing up in Ulta and Sephora. Even Juvia’s Place and Beauty Bakerie is showing up in Ulta now. Heck, NYX Professional MakeUp has brick and mortar stores now, Orlando has two locations even as an example! If the consumers are starting to turn to them more then they have to start kicking out this testing and take CoverGirl as an inspiration for that.

What Will I do? Okay, I do admit I still have some animal tested brands which include Maybelline, Garnier, L’Oréal, MAC, and I did used to use Almay but their makeup has become a little pricey on my pocket for a while now, I am seeing that if these brands for example and many more that have been testing for many years can take a page out of CoverGirl’s book and ask them and Coty how to start? Where to start? How can we get onto Leaping Bunny? And so many other questions over a cup of coffee and a plate of scones. Heck, do the same thing in talking with Urban Decay, NYX Professional MakeUp, and some of the indie brands in how they keep it altogether when it comes to that status? The right conversation can lead to more conversation and be able to work with each other. This brings the dialogue and hopes for the future since I did say China is working on it and now the brands should still work on it and help more, who knows the future will be bright. Glad that CoverGirl has made those first steps and let’s see if Maybelline and other brands follow suit!

Well, that is it for this post! Yay for CoverGirl for leading the way and I am admitting I will be buying more stuff from them since I need another tube of Total Teaze mascara after all since that works on my lashes better! I understand it’s hard for me to leave some of these brands behind when a good portion of my makeup includes NYX and Wet N Wild after all, now hoping for the best for other brands even my fave hair care one, Garnier Fructis. Anyways, I hope this post will be my last one before Ranger Stop since I have bene on a roll with posting lately even in the Beauty Category. Except…it looks like I will have a beauty haul coming up, haven’t done those in a while! Stay tuned for that and any other posts to come from Ranger Stop 2018 by paying attention to our Twitter! Until next time! Stay beautiful while traveling the universe!